Kiwi Kids Outdoors
Brand design for a kids outdoor brand
Kiwi Kids Outdoors was founded by Jasmine Trafford’s desire to support parents in making the outdoors a regular and joyful part of everyday life with their children. It’s a brand with heart, on a mission to inspire families across Aotearoa to connect with nature and each other through simple, everyday adventures.
Brand Identity Design, Logo Design, Custom font design, Illustration
Services
Designer
Jasmine came to me with big plans and a clear vision. She wanted a brand that felt warm, approachable, and grounded in the natural beauty of Aotearoa, while still capturing a sense of magic and imagination that would resonate with both parents and children.
Challenge
I designed a whimsical, hand-lettered serif logotype with soft, rounded details to evoke a sense of childlike wonder and nostalgia. It brings in a subtle fairytale quality while remaining grounded and down-to-earth, an intentional balance between imagination and authenticity.
A key part of the identity is the inclusion of the pīwakawaka, the cheerful and social fantail that flits through native bush with curious energy. It symbolises playfulness, curiosity, and connection, everything Jasmine wanted the brand to stand for.
While my initial hand-drawn concepts leaned more detailed, I refined the direction into a simplified, cut-out illustration style that felt more organic and childlike. This approach captured the bird’s essence without overwhelming the logo, creating an iconic and friendly mark that feels instantly recognisable.
The custom logotype was then expanded into a full alphabet font, BushWalk, allowing for consistent and flexible use across all brand touchpoints..
Strategy
Result
The result is a joyful and authentic brand identity, full of personality and purpose. We’ve laid the visual groundwork for a trusted, community-driven brand, one that encourages everyday families to slow down, head outside, and rediscover the magic of nature, one small adventure at a time.
“Elise was a pleasure to work with. Her passion shone through and she took the time to really know what our brand was about before going ahead with the design. I understood my own brand a lot better after this too, and was left feeling highly motivated to charge on with my ideas.”
— Jasmine Trafford (Founder)
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