Northern Edge Furniture
Brand design for a furniture and interiors brand
Northern Edge Furniture is a contemporary furniture brand focused on crafting high-quality, minimalist pieces that promote practicality and overall wellbeing. Their designs are grounded in simplicity, with a strong emphasis on clean lines, functionality, and considered living.
Brand Identity Design, Logo Design, Brand Strategy, Editorial Design, Printed Collateral
Services
Designer
The challenge was to create a brand identity that reflected Northern Edge’s minimalist design philosophy while still feeling distinctive and refined.
It needed to communicate a sense of calm and intentionality, aligning with the experience their furniture creates, while appealing to a modern, design-conscious audience.
Challenge
We took a minimalist approach to the brand identity, drawing directly from the clean lines and geometric forms seen in Northern Edge’s furniture.
Through the use of structured layouts, considered typography, and a strong focus on negative space, we created a visual identity that feels calm, balanced, and refined.
Every element, from the logo and colour palette to the editorial design and printed collateral, was thoughtfully crafted to align with their philosophy and create a cohesive, elevated brand experience.
Strategy
Result
The result is a cohesive and sophisticated brand identity that seamlessly reflects Northern Edge’s design ethos.
The brand feels modern, calm, and intentional, positioning them as a considered choice for those seeking high-quality, minimalist furniture that enhances both space and wellbeing.
“Elise had a deep understanding of our brand, translating our vision flawlessly into stunning designs. Without a doubt, she has become our go-to resource for all our graphic design needs.”
— Sabella Collins (Founder)
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