Roam with kids
Roam with kids was created to help families discover child-friendly spots and make getting out and about with kids easier and more enjoyable. Founder Renata came to Mauka Creative with a clear vision: a brand that felt playful, fun, and full of personality, while supporting her mission to become the go-to app for families looking to explore together.
Brand design for a children’s app
Brand Identity Design, Brand Strategy, UI Design, Custom Font, Illustration, Character Design, Digital & Printed Collateral
Services
Designer
Challenge
With an app at the core of Roam, the brand needed to translate seamlessly across both digital and print. It had to feel just as strong on a mobile screen as it did across social media, signage, and printed collateral.
Renata also wanted the brand to feel instantly recognisable and engaging for families, something that would stand out in a crowded space while still feeling approachable and easy to use.
Strategy
Drawing inspiration from a bold 90s design aesthetic, I crafted a playful and personality-led brand identity that captures the energy Renata brings to the business.
The logo became a key feature, with the “R” inspired by a slide, a subtle nod to fun, movement, and adventure. The logotype itself was hand-drawn to give it a unique and personal feel, setting the tone for the wider brand.
From there, I developed a suite of illustrations, patterns, and custom characters that bring the brand to life across every touchpoint. These elements were designed to feel consistent, recognisable, and full of energy, whether used in the app, on social media, or across printed pieces like flyers, signage, stickers, and merch.
The UI design played an important role in ensuring the brand translated seamlessly into the app experience, creating a cohesive journey from discovery on social media through to in-app use.
The result is a bold, playful, and highly recognisable brand that connects with families and brings a sense of fun to every interaction.
Roam (with kids!) now has a cohesive and flexible brand system that works across digital and physical spaces, supported by a growing library of illustrations, characters, and branded assets that continue to expand as the brand evolves.
“I developed an app and worked with Mauka on the branding, UI, and other physical marketing materials. She always nails the brief first time, and it’s clear she understands my brand and what I’m after. Deliverables are always sent through on or before agreed time frames, and communication was fantastic.”
— Renata Wiles (Founder)
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