Ūhane Rituals
Brand design for a wellness brand
Ūhane Rituals is a wellness brand rooted in Hawaiian traditions, offering Hawaiian bodywork and rituals through Lomi Lomi Nui. Their work supports women on a journey of transformation, connection to self, and emotional healing. Founder Laura approached Mauka Creative seeking a brand identity that would honour the sacred, feminine energy at the heart of their practice, while remaining contemporary and refined.
Services
Brand Identity Design, Logo Design, Social Media Suite, Illustration
Designer
Challenge
Ūhane Rituals needed a brand identity that could capture the sacred, feminine energy of their practice while remaining modern and approachable. The identity had to feel nurturing yet transformative, reflecting the deep emotional and cultural connection central to their services.
Strategy
Our creative direction was guided by themes of femininity, the sacred, and the rhythm of the ocean, weaving Hawaiian cultural references throughout.
At the core of the identity is a thoughtfully crafted logotype. Each letterform in the primary logo draws inspiration from stages of womanhood—the curves of pregnancy, the womb, and the ever-flowing cycles of life. It was essential that the logotype felt soft yet strong, reflective of the nurturing yet transformative experiences offered by Ūhane Rituals.
Alongside the primary logo, we developed a distinct brandmark: the ‘Ū’ letterform reimagined as a feminine figure. The macron doubles as a wave or flowing hair, anchoring the brand to its Hawaiian roots, and reveals a subtle heart when rotated—a nod to the love and care behind the brand’s mission.
We also designed a suite of custom icons featuring native Hawaiian plants, each chosen for their cultural significance and symbolism in healing, protection, and resilience. Naupaka, Hala, Hāpuʻu, ʻUlu, and Kī create visual storytelling elements to enhance brand collateral and reinforce the brand’s connection to culture and nature.
Result
The Ūhane Rituals brand identity balances sacred femininity with contemporary refinement, giving the brand a visual language that supports its mission of transformation and healing. The logotype, brandmark, and custom iconography together create a cohesive, meaningful identity that resonates with clients and honours Hawaiian traditions.
“Elise took the time to really get to know my brand & vision, she was so thorough and I’m absolutely stoked at what she created. Her communication was great throughout the whole process and she went over and beyond what I expected.”
— Laura Clayton (Founder)
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